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Howard Schultz joined Starbucks in 1982 when it had four stores, rose to be its CEO, then stepped back eight years ago to be Chairman.
In 2008, he once again took the corner office to lead the largest coffeehouse company in the world. His new book tells why.
Onward: How Starbucks Fought for Its Life without Losing Its Soul is also the story of one of the world’s great CEOs and how he’s recreated a brand that is truly “world-famous.” Watch here. |
Mackenzie Speakers Series |
| Niall Ferguson, author of: Civilization: The West and the Rest |
December 2011 |
| Jeffrey Sachs, author of: The Price of Civilization |
November 2011 |
| Misha Glenny, author of: Dark Market: Cyberthieves, Cypercops and You |
October 2011 |
| Nariman Behravesh, "Where is the Economy really headed?" |
October 2011 |
| Diana B. Henriques, author of: The Wizard of Lies |
June 2011 |
| Dan Gardner, author of: Future Babble |
May 2011 |
| Howard Schultz, author of: Onward |
April 2011 |
| Parag Khanna, author of: How to Run the World |
March 2011 |
| Nicholas A. Christakis, author of: Connected |
January 2011 |
| Tim Wu, author of: The Master Switch |
December 2010 |
| Peter Maass, author of: Crude World: The Violent Twilight of Oil |
November 2010 |
| Dan Ariely, author of: The Upside of Irrationality |
October 2010 |
| Tony Hsieh, author of: Delivering Happiness |
July 2010 |
| Edward J. Epstein, author of: The Hollywood Economist: The Hidden Financial Reality Behind the Movies |
June 2010 |
| Sheena Iyengar, author of: The Art of Choosing |
March 2010 |
John Cassidy, author of:
“How Markets Fail,” |
February 2010 |
Ken Auletta, author of:
“Googled: The End of the World As We Know It” |
December 2009 |
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